Thanks to the internet, people can access any kind of information, wherever they want, whenever they want. The meaning of the expression “word of mouth” has completely changed because of it as well. Today, we can ask people what they think about things at any time, regardless of our time zone or if we even now people. If you run a business, you need to be aware of this. You need to know that people who might shop with you will first try to find that “word of mouth”, which translates in the world of internet as “online reviews”. This…