Reputation Management Consultant reviews that Simply put, social media monitoring allows companies to gather public online content (from blog posts to tweets, from online reviews to Facebook updates), process it, and see whether something negative or positive is being said affecting their reputation. Social media monitoring can be both DIY (Google Alert is an example of a free web monitoring tool accessible to anyone) and professional, depending on the size of the business involved. Online Reputation Bombs In the online reputation management scenario, there are two types of negative content that companies should be aware of. One is represented by complaints on…