Sales Archives - Sqweebs

How to Manage a Successful Restaurant Renovation

Restaurants are difficult businesses to manage. Economic downturns mean that what could be just another Tuesday has been reserved for special occasions only. Narrow profit margins mean that a few slow weeks and suddenly you are in debt. Then there’s the issue of getting people in the door and creating an environment that is so pleasing that guests will want to return again and again, just to show you off to their friends. Food, of course, must always be excellent.If customers aren’t walking through your door, however, they will never have the chance to enjoy your delicious food or your…

Buck Reed on the Death of the Elevator Pitch

Buck Reed is a self-made millionaire from the Midwest of this country. When he first started work, mowing lawns as a teenager, the sales pitch was the “elevator model”. This meant that it was all about demonstrating growth: “If you buy this, then you will achieve something better.” However, Reed did not earn millions by remaining stagnant. Rather, he took part in many different self-development classes and pursued his dream of becoming a corporate trainer. His success lies in the fact that he has always been able to adapt, changing his methods as the psychology of sales changed as well.…

Best Practices for Hiring Account Executives (AEs)

(Image Credit: Flickr) Some of the toughest jobs in an organization place people in the midst of several competing forces. Food servers, for example, must work to please their customers but are also at the mercy of the kitchen, with their livelihood hinging on their ability to provide the highest level of service. Account executives (AEs) are also placed in similarly demanding positions, which means that they must have certain skills and qualities to find success. If your company needs to hire AEs, it might be a challenge to find the best candidates for your organization. What is the Role…

Communication Strategies for Innovating Ideas

So you have installed innovation management software, but now what? What you need now is a communications plan. But what is that?

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