Posts Tagged‘SEO’

The Small Business Online Marketing Tools Set

Operations, sales, and marketing form the heart of a small business. These three areas are critical for ensuring that the company operates efficiently and effectively. Operations should be focused on in a manner that creates a team of employees who are constantly looking for ways to improve the business. This group must be passionate and dedicated to winning for the company and always prepared to go the extra mile. Sales is the part of the company most directly related to its bottom line. In today’s complicated business environment sales departments must be sophisticated and forward-thinking. They must realize that even…

Make Love or War? The Best Search Engine Optimization Strategy

When it comes to developing your search engine optimization strategy (SEO strategy), you will find yourself in one of two camps. Firstly, there are those who see the search engine as their enemy that they must conquer at all costs. Secondly, there are those who see the search engines as their partner and vital coworker in their online marketing strategy. Both approaches have their own pros and cons and it is important to be aware of those before you decide which side to choose. Adversarial Search Engine Optimization Strategy Firstly, there is the adversarial philosophy. This believes that SEO is…