The rise of smartphones and tablets has elevated e-commerce to its all-time highs in the last decade or so. It has now become the leading channel of carrying out transactions and it is expected to grow even further in the future. The marketing for this retail upturn can be boosted through email medium. Most of the brands use advertisements of different kinds to market their products and services but nothing has yet been able to replace email marketing. Emails provide a platform for sellers to reach the consumers personally and directly as checking email is an essential part of a…