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5 Top Offline Marketing Ideas for Start-ups

You may think that digital marketing is the only way a start-up can get results. Digital marketing seems to be the most cost-effective strategy for a small business without much of a marketing budget. But digital marketing is not the only effective marketing solution. Offline marketing tactics can enhance digital marketing and even stand alone successfully. Take a look at these offline marketing ideas and see which ones you can use to give your start-up marketing a boost. 1. Eye-Catching Business Cards Many people overlook business card printing for marketing purposes. All too often a business card is an uninspiring…

Digital Marketing Tips for Dentists

There was a time when we thumbed through a telephone directory if we needed a dentist. Now, we are far more likely to search online to locate a local dental practice. The world has moved on and dentists without a website are losing patients and seeing a decline in revenue. Digital marketing is the way forward for dentists and other medical professionals, but the good news is that there are, finally, affordable websites for dentists. Building a website for your dental practice is the first step, but there is a lot more work to be done if you hope to…

How Accepting Credit Cards Can Be More Sustainable for Your Business

When it comes to operating your small business, you may be hesitant to take credit card payments. You may worry about not receiving payment due to credit card fraud or being charged too much to run the transaction option. However, by not accepting credit cards, you are alienating a large consumer base. With quality POS systems in place and learning more about this option, you can see how accepting credit cards can help your business be more sustainable in the long run. Consumers Use Credit Cards Today’s society has a ‘buy now-pay later’ attitude and will easily charge something and…

Why Businesses in Iowa Are Able to Grow Faster: Insights for Investors

It has been pleasing to see the economy growing at a relatively steady rate these last few years, despite the uncertainties and changes from the current administration. Businesses in different parts of the country are thriving. Some are even branching out to new markets and expanding their operations, taking full advantage of the economic growth. Businesses in Iowa are growing at a fast rate too. Aside from general economic growth, there are three main reasons why businesses in the area are growing more effectively. We are going to take a look at those reasons in this article. Low Cost of…

3 Crucial Mistakes that will Kill Your Social Media Marketing Campaign

While social media marketing might seem like a simple concept at first, it is anything but. Anybody can open a social media account and start posting, but only a handful truly succeed with their efforts. And this is mainly because they commit simple mistakes that could easily be avoided. Here are some of these mistakes and how you can avoid them. Posting Content with Absolutely No Strategy A lot of people make the mistake of posting content with no strategy or forethought whatsoever. Your content has to be tailored to your audience and varied depending on which platform you’re using.…

Doing These Things Will Keep Your Business Healthy

If you run a business with multiple products or services and you work with several vendors and suppliers, while you service multiple clients, things get complicated. CEO and Chairman of the Board of United Builders Service, Inc., Lloyd Claycomb ll advises that by focusing on some basic business practices around company finances, you can work through the complications and keep your business healthy. Here are some tips. Know Your Customers A primary focus for your business is to create an intimate relationship with your customers. You need to know them so well that you can often anticipate their actions and…

4 Event Marketing Ideas to Boost Brand Visibility

Event marketing is an awesome way to increase visibility of your brand, engage existing customers, and teach new customers what your brand is all about. The tricky part is deciding what sorts of events you should host and how to coordinate them. The key to executing the perfect marketing event is to plan them in accordance with your business’ goals. You wouldn’t want to host an event where you teach something completely unrelated to your unique product or service. That would attract the wrong kind of customers and be mostly a waste of time. Choose an event that is relatable…

No College, No Problem: Three Tips for Starting a Business as a College Dropout

“Should I stick out college? Is it even worth it anymore?” Such a question runs through the minds of many degree-seekers in an increasingly competitive economy. While everyone’s situation is different, there are indeed plenty of good reasons to leave academia behind in pursuit of being your own boss. Consider, for example: The rising costs of tuition: for many, that money could be better spent elsewhere (think: in a savings account or as a startup capital) versus on a degree with little or no career trajectory The sheer amount of time it takes to finish any given degree: that time…