Posts Tagged‘business’

Just What Exactly Constitutes Slander?

You started a business. You worked hard to get here. And now that you made it this far, you’re taking all precautions to ensure your business stays in tip top shape. With this in mind, you want the business to stay out of trouble. Something to keep in mind is free speech. Free speech is a major component of the workplace all entrepreneurs should not take lightly. Then again, there are times when it crosses the line into slander. It’s your job as a business owner to know the difference! First Things First It’s vital to know that you have…

Make Love or War? The Best Search Engine Optimization Strategy

When it comes to developing your search engine optimization strategy (SEO strategy), you will find yourself in one of two camps. Firstly, there are those who see the search engine as their enemy that they must conquer at all costs. Secondly, there are those who see the search engines as their partner and vital coworker in their online marketing strategy. Both approaches have their own pros and cons and it is important to be aware of those before you decide which side to choose. Adversarial Search Engine Optimization Strategy Firstly, there is the adversarial philosophy. This believes that SEO is…

Is the Best Reputation Management to Build a Reputation, to Engage Customers, or to Bury the Bad?

At some point, you will probably require some professional reputation management. However, you will then find that there are many different strategies within reputation management to consider. There are different schools of thought in terms of which ones you should use. So what is the best reputation management? Is it to focus on building reputation, to engage your audience, or to bury the negative? The Best Reputation Management Does it All The first technique is to build a reputation. This is an important technique because it ensures that you already have a positive starting point on the search engines, before…

How EDI Companies Work and How You Can Benefit from Them

Modern technology has made it possible for businesses to operate and conduct transactions in a much more convenient and quicker manner. This is particularly important for those businesses. Need their supply chain management to be as efficient as possible. Electronic data interchange, EDI, is one of the innovations that makes this possible. Thanks to edi companies, the world of supply chain management has been Transformed. What Is an EDI Company? EDI companies give their clients the opportunity to exchange business documents among themselves and other businesses using computers. Simply put, it’s means two separate computer systems can exchange data with…

People searches: 3 step guide to outreach

Few would disagree that outreach has been well and truly reinvented over recent years. Once upon a time it got as “advanced” as a mail merge. Now, there’s a huge degree of personalization, as companies bid to find those big links which can ultimately send them higher in the search engine rankings. Unfortunately, contacting and initiating people searches for the relevant individuals is easier said than done. There’s a certain art to it, which is highlighted even more so when you consider the fact that many industry experts are struggling to attain anything close to a 10% success rate. Bearing…

The Top Four Factors that will Make Your E-commerce Website a Complete Success

E-commerce websites have sprung up like mushrooms in recent years, and the proliferation of such websites is a big boost for customers, especially since competition is fierce amongst many e-commerce businesses. But the amount of competition, whilst beneficial to customers, is not such a good thing for an e-commerce business owner. If you have an e-commerce business, you want to rise above the competition and really create and establish a solid niche. So how can you make sure that your e-commerce website makes a mark and becomes truly successful? There are some factors that can help you make sure that…

How to Save Your Small Business from Rising Corporate Electricity Costs

Running a small business comes with a set of challenges that could prove at times to be a little too overwhelming to try and tackle by yourself. This is one of the main reasons why business owners tend to neglect certain aspects in order to focus on others. Unfortunately, one of the easiest to overlook tends to be your electricity supplier. When it comes to small businesses, it seems the easiest thing is to just go for the lowest deal and apply it long-term. While this is not necessarily a terrible plan, there’s often a very good reason why some…

How to Make a Brand Logo that Leaves a Lasting Impression

According to some studies, forty percent of people remember something better when they see it compared to when they read or hear it. Thus, having a logo associated with your business can secure your position at the mind of potential clients. Brand logos are a representation of your enterprise. Thus, you need to make sure that it is memorable enough and that it represents your business identity clearly. To simply put it, you need a logo that is simple yet appealing. It must help you connect your customers to what your business has to offer. Nowadays, making one has been…

Industrial Services for Industrial Business Needs

There’s a lot of attention paid to administrative needs in business models. How much paper you need. How to organize office supplies. Buying the right chairs and tables. But for industrial business needs, the requirements are much different, and that’s where industrial services come into the picture. What if you need things like concrete flooring or nitrogen systems? What if you need custom orders of 3D printed parts and components? And if you’re constructing something that requires a lot of power, how do you get your heavy electrical boxes and setups initiated and installed? Those are the kinds of questions…

Nigel Allen on Social Media Marketing for Small Businesses

Social media is hugely important nowadays, offering a way for both individuals and businesses to communicate with each other. Over the past few years, it has grown exponentially, and there are now more Facebook users than what there are people in China! Measuring the size and impact of social media is almost impossible to do, but it is safe to say that it is huge and that no business is able to survive anymore unless it utilizes social media to its advantage. This is something that people like Nigel Allen have been monitoring for a while and they have developed…