Posts Tagged‘business’

3 Crucial Mistakes that will Kill Your Social Media Marketing Campaign

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While social media marketing might seem like a simple concept at first, it is anything but. Anybody can open a social media account and start posting, but only a handful truly succeed with their efforts. And this is mainly because they commit simple mistakes that could easily be avoided. Here are some of these mistakes and how you can avoid them. Posting Content with Absolutely No Strategy A lot of people make the mistake of posting content with no strategy or forethought whatsoever. Your content has to be tailored to your audience and varied depending on which platform you’re using.…

Doing These Things Will Keep Your Business Healthy

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If you run a business with multiple products or services and you work with several vendors and suppliers, while you service multiple clients, things get complicated. CEO and Chairman of the Board of United Builders Service, Inc., Lloyd Claycomb ll advises that by focusing on some basic business practices around company finances, you can work through the complications and keep your business healthy. Here are some tips. Know Your Customers A primary focus for your business is to create an intimate relationship with your customers. You need to know them so well that you can often anticipate their actions and…

4 Event Marketing Ideas to Boost Brand Visibility

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Event marketing is an awesome way to increase visibility of your brand, engage existing customers, and teach new customers what your brand is all about. The tricky part is deciding what sorts of events you should host and how to coordinate them. The key to executing the perfect marketing event is to plan them in accordance with your business’ goals. You wouldn’t want to host an event where you teach something completely unrelated to your unique product or service. That would attract the wrong kind of customers and be mostly a waste of time. Choose an event that is relatable…

No College, No Problem: Three Tips for Starting a Business as a College Dropout

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“Should I stick out college? Is it even worth it anymore?” Such a question runs through the minds of many degree-seekers in an increasingly competitive economy. While everyone’s situation is different, there are indeed plenty of good reasons to leave academia behind in pursuit of being your own boss. Consider, for example: The rising costs of tuition: for many, that money could be better spent elsewhere (think: in a savings account or as a startup capital) versus on a degree with little or no career trajectory The sheer amount of time it takes to finish any given degree: that time…

Career paths for lesser-known jobs

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Making a big decision when you are relatively young about how you are going to spend the majority of your working life can seem quite daunting. However, apart from the simple fact that you can actually change your mind, there is a whole world of jobs out there, so why not look beyond the usual? Don’t follow the crowd Many students – or people attempting to decide which area of work they want to get into – automatically look toward high-profile careers in medicine or law when they are setting out. If you have a real passion for these kinds…

Marketing Tips for Startups

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When you are venturing into business ownership for the very first time, your time is a very precious asset that you will feel has been monopolized by tasks ranging from small admin tasks to developing crucial business strategies. Getting the ball rolling for any new business is hard, and that is why many businesses, unfortunately, end up failing. Of course, there are a lot of factors that influence whether a business takes off or not. From whether the customer demand is there to having the right marketing strategy, there is no guarantee of success particularly in an uncertain economic climate.…

What to do in Order to Become a CEO

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CEOs like Robert Bassam may be mega rich, high powered business men and women who sat at the top of some of the World’s biggest companies but remember, the majority of them were not born into their roles. If you think about it like this then you will soon realize that you, like anyone else, has the potential and the opportunities to head to the top of a company yourself and become the Chief Executive Officer of a business or enterprise. There is nothing wrong with lofty ambitions and if this is a position that you desire then here are…