Posts Tagged‘social media’

Is There a Difference Between Social Media and Digital Marketing?

Many business owners believe that social media is a completely different advertising concept from digital marketing. The truth is that social media is a part of digital marketing. There are also those that believe if they are active on social media, they are engaging in digital marketing. This is not entirely true because there is much more to digital marketing than social media. If you are in the process of getting your business online, perhaps with the help of a digital transformation company like Bizagi.com, it’s likely that you are still struggling to get your head around all of the…

3 Crucial Mistakes that will Kill Your Social Media Marketing Campaign

While social media marketing might seem like a simple concept at first, it is anything but. Anybody can open a social media account and start posting, but only a handful truly succeed with their efforts. And this is mainly because they commit simple mistakes that could easily be avoided. Here are some of these mistakes and how you can avoid them. Posting Content with Absolutely No Strategy A lot of people make the mistake of posting content with no strategy or forethought whatsoever. Your content has to be tailored to your audience and varied depending on which platform you’re using.…

Does Your Social Media Need Monitoring?

If you love being on social media, do you know it essentially comes with a price? No, of course you don’t have to pay to use sites like Facebook, Twitter, LinkedIn, Snapchat, Instagram and others. That said you do have to pay a protective price if you will, meaning you have to invest time and energy (along with sometimes subscribing to a security software provider) to increase the odds of staying safe online. While an online monitoring service is a great idea to help you stay safe with your social media and other web initiatives, using commonsense comes at no…