Posts Tagged‘business’

4 Event Marketing Ideas to Boost Brand Visibility

Event marketing is an awesome way to increase visibility of your brand, engage existing customers, and teach new customers what your brand is all about. The tricky part is deciding what sorts of events you should host and how to coordinate them. The key to executing the perfect marketing event is to plan them in accordance with your business’ goals. You wouldn’t want to host an event where you teach something completely unrelated to your unique product or service. That would attract the wrong kind of customers and be mostly a waste of time. Choose an event that is relatable…

No College, No Problem: Three Tips for Starting a Business as a College Dropout

“Should I stick out college? Is it even worth it anymore?” Such a question runs through the minds of many degree-seekers in an increasingly competitive economy. While everyone’s situation is different, there are indeed plenty of good reasons to leave academia behind in pursuit of being your own boss. Consider, for example: The rising costs of tuition: for many, that money could be better spent elsewhere (think: in a savings account or as a startup capital) versus on a degree with little or no career trajectory The sheer amount of time it takes to finish any given degree: that time…

Career paths for lesser-known jobs

Making a big decision when you are relatively young about how you are going to spend the majority of your working life can seem quite daunting. However, apart from the simple fact that you can actually change your mind, there is a whole world of jobs out there, so why not look beyond the usual? Don’t follow the crowd Many students – or people attempting to decide which area of work they want to get into – automatically look toward high-profile careers in medicine or law when they are setting out. If you have a real passion for these kinds…

Marketing Tips for Startups

When you are venturing into business ownership for the very first time, your time is a very precious asset that you will feel has been monopolized by tasks ranging from small admin tasks to developing crucial business strategies. Getting the ball rolling for any new business is hard, and that is why many businesses, unfortunately, end up failing. Of course, there are a lot of factors that influence whether a business takes off or not. From whether the customer demand is there to having the right marketing strategy, there is no guarantee of success particularly in an uncertain economic climate.…

What to do in Order to Become a CEO

CEOs like Robert Bassam may be mega rich, high powered business men and women who sat at the top of some of the World’s biggest companies but remember, the majority of them were not born into their roles. If you think about it like this then you will soon realize that you, like anyone else, has the potential and the opportunities to head to the top of a company yourself and become the Chief Executive Officer of a business or enterprise. There is nothing wrong with lofty ambitions and if this is a position that you desire then here are…

Marketing Your Bakery

If your bakery has great products and a small customer base, it usually means your marketing is not clicking. Companies like Café Valley, a supplier of baked goods to dozens of bakeries and other businesses, echoes the importance of good marketing in the food industry and has seen it make all the difference. Larry Polhill, Café Valley executive knows that one of the best forms of marketing is word of mouth, because it often leads to good reviews and referrals. Here are some tips to get your marketing up to speed and people talking about your bakery. Become the Expert …

Your Specialization Can Help Boost Your Career

We tend to focus on length of study and the degree we can acquire at the end of the course when choosing a master’s degree to pursue. Today, however, there is another factor to keep in mind when choosing which master’s degree to get – especially if you’re planning to enroll in one of the best online MBA schools such as Northeastern University – specialization. According to recent studies, employers prefer MBA students that specialize in a particular industry or field of study. Fortunately, there are plenty of specializations to choose from. You can, for example, pursue an online MBA…