If you are running a business, then your online reputation is something which you should be very concerned about. Even if your business doesn’t actually operate online you will still need to be vigilante of what the internet is saying about you because it will have a huge impact on your company. This is why so many businesses will use reputation management companies and you only need to look at the reputation management consultant reviews to see how much they have been able to help a huge number of companies in fixing and improving their online reputation. If you don’t think that this is something important, here is why you should think again.
Search engines are supposing all records now when it comes to the amount of people who are using them to find products and services away from the internet. This means that if your business doesn’t operate online, your clients and customers are still using the internet to find you, and this is why it is so important that you have a strong online reputation. When customers search for a business like yours, they want to see positive information coming from the search results and if your online reputation is poor, you will not be attracting as many clients.
Let’s say that you decide to allot some money to marketing your business and let’s assume that you go ahead and invest in a social media campaign. All of your invested money will be wasted if you do not have a positive image on social media. In fact, what you would be doing here is simply inviting people to come and check out your page and see the negative comments and feedback that you have received which of course would be utter madness.
Word of Mouth
For as long as there have been businesses there have been customers talking about that business and telling their friends what they thought, we call it word of mouth and it is a great marketing tool. The new version of word mouth are online reviews, and this is a place where many consumers will look to before they decide on which company they should use for their products and services. If you have poor reviews across websites such as Yelp and Google then there is no way that a consumer will feel that they will get good service from you, and so they will look elsewhere. This will result in you losing market share, losing any potential new leads, existing customers and ultimately it comes down to losing money.
Branding is vital for any business and if you are trying to create a positive brand image for your business you simply cannot do it from a position whereby your online reputation is negative. You must first build a solid foundation on which to build your brand, and that means that you need to ensure that your online reputation is in good shape.