Few would disagree that outreach has been well and truly reinvented over recent years. Once upon a time it got as “advanced” as a mail merge. Now, there’s a huge degree of personalization, as companies bid to find those big links which can ultimately send them higher in the search engine rankings. Unfortunately, contacting and initiating people searches for the relevant individuals is easier said than done. There’s a certain art to it, which is highlighted even more so when you consider the fact that many industry experts are struggling to attain anything close to a 10% success rate. Bearing…
People searches: 3 step guide to outreach









